# Launch checklist — Printables → Parent SafeGuard

## Week 0 — Prep (this folder)

- [x] Catalog + SKUs (`CATALOG.md`)
- [x] Standard CTA box
- [x] Free sampler: Doctor Visit Checklist
- [x] Core templates ready to PDF (authority, go-bag, meds, home safety, care log, fall log)
- [ ] Build Google Sheet for sibling expense split
- [ ] Finish ICE binder remaining pages (contacts, shutoffs, password log)
- [ ] Memory tracking HTML page

## Week 1 — Export & shop

1. Open each HTML in Chrome → Print → Save as PDF (Letter).
2. Create Etsy shop (or Shopify digital downloads): **Parent SafeGuard Printables** 
3. First listings (fastest path):
   - Free? No — sell **Doctor Visit Planner** ($5–$7) and give the sampler away off-Etsy.
   - **Caregiving Starter Pack** bundle: Doctor + Med Schedule + Home Safety ($14–$17).
   - **Authority One-Pager** + **Hospital Go-Bag** as ICE mini-pack ($12–$15).
4. Every PDF: cover + last page CTA → https://parentsafeguard.com
5. In Etsy description, add: “Works alongside free tools at parentsafeguard.com (HomeSafe, DoseClear, VisitKit).”

## Week 1 — Community lead magnet

Post in 2–3 caregiver Facebook groups / relevant Reddit (follow rules):

> Free printable: Doctor Visit Planner for aging parents — questions, symptoms, next steps on one page.  
> Comment/DM and I’ll send the PDF.  
> (Or link to a simple landing later.)

Follow-up message: full Starter Pack on Etsy + free online suite at parentsafeguard.com.

## Week 2 — Site synergy

- [ ] Add `/printables/` or “Free checklist” link on parentsafeguard.com footer (optional).
- [ ] Host sampler PDF for direct download after email (later).
- [ ] In SafeGuard Plus+ onboarding email: attach Authority one-pager as bonus.

## Listing title formulas (Etsy)

- `Doctor Visit Planner Printable for Aging Parents | Caregiver Checklist PDF`
- `In Case of Emergency Fridge Sheet | Healthcare Proxy & POA Quick Reference`
- `Hospital Go Bag Medication List Printable | Emergency Med Sheet for Seniors`
- `Home Fall Prevention Checklist Printable | Aging in Place Safety Audit`

## Tags (mix)

aging parents, caregiver printable, elderly care, medication chart, fall prevention, doctor visit, power of attorney checklist, adult children, senior care binder, ICE binder

## Pricing notes

- Singles $5–$9 convert best for impulse.
- Bundles $19–$29 carry margin.
- SafeGuard Plus+ (Monthly / Yearly) stays separate — printables are top-of-funnel, not a substitute for the software suite.

## Legal (always)

Footer on every page: educational only; not medical/legal advice; call 911 in emergencies.  
Personal use license. No resale of files.